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Internet is now an integral part of the everyday lives of a majority
of Americans, whether at home, at work or in both. The Internet has
transformed from a technological curiosity to the place millions of
Americans shop every day for both entertainment and serious business.
However few Internet users say that they trust the Web sites that offer products
or services for sale or the sites that provide advice about which
products or services to buy.
According to a research report by Consumer WebWatch on Consumer
Concerns About Credibility of Web Sites (2002) less than one third
(29%) say they trust Web sites that sell products or services. And
just 33 percent say they trust Web sites that provide advice about
such purchases or services.
Whether experienced or inexperienced, Internet surfers want the
sites they visit to provide easy-to-find and clearly stated
information that will help them judge a site's credibility.
Users want to know who runs the site, how to reach those people
if there's a problem, to find its privacy policy and how the site
deals with mistakes, whether informational or transactional.
Achieve Greater Consumer Conversions by Building
Customers' Trust
Build assurance and drive revenue with the AmeriSecure seal.
Displaying the AmeriSecure seal demonstrates that your site complies
with our standards for good business and privacy practices.
Join the AmeriSecure program for a competitive advantage in the
online business environment. The AmeriSecure Seal Program enables
online businesses to promote buyer confidence.
Applicants to the program are carefully reviewed to ensure that
all businesses within the AmeriSecure family are verified, dedicated
to high selling and privacy standards and excellent customer
service. Additionally, all members are continually monitored by
AmeriSecure to ensure that they continue to meet our high standards
for business practices and consumer privacy. Business practices
include:
* Having an AmeriSecure approved privacy policy
* Posting information of collection and use practices of
personally identifiable information
* Giving user's choice and consent over how their information is
used
* Dedicated to high business and selling standards and excellent
customer service
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